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If you’re a typography enthusiast, you may have heard that Volkswagen recently unveiled a new typeface for its Das Auto logo. The previous font, a version of Futura known as VW Utopia (and VW Headline), has had a very long career. It was first featured in a 1960s ad created by the advertising agency Doyle Dane Bernbach (DDB). Now Volkswagen has introduced a new font that it says is “more contemporary, less geometric, and features dynamic contrast.” The new font, Volkswagen Text (or VW Head), is also said to be “inspired by VW’s distinctive vehicle design,” which may be alluding to the restyled Golf and Beetle.

The new font was developed by MetaDesign and features a clean, perhaps more readable look than the preceding typeface. Check out the graphic below to see how the new and old fonts appear in mockup advertisements. Cyberlink Powerdvd 10 Ultra 3d Crack.

VW marketing chief Xavier Chardon has stated that the latest font will be included on the automaker’s advertisements and its cars, on areas like the infotainment system, center stack and dashboard for example. There’s no word on when this will happen, but likely you’ll see it soon on vehicle models at Camelback VW. Let us know what you think of the new typeface. Do you love it or will you miss the former font? Tell us your opinion!

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Trend revived: Sausage type [link not found] When the Volkswagen Corporation was in need of a new corporate identity in the 1970s, they commissioned Wolf Rogosky and Gerd Hiepler to design a custom typeface for them, which would supersede and be implemented in all VW applications including its subsidiaries (e.g. The type to be known as VAG Rundschrift – the one typeface that cannot be left out in any contribution about the rounded style – was finished in 1978 and provided the car manufacturer with a friendly and fresh look. Even though VAG Rundschrift is no round, several characters are reminiscent of the geometric sans from the 1920s; most notably the one-story ‘a’, the lowercases ‘j’ and ‘t’ without arcs, the ‘u’ with no down stroke and the famous numeral ‘1’.

Overall the capital letters have different proportions, however. VAG Rounded in its weights light, bold and black available from Linotype-Hell AG, displayed in their handbook for laser and CRT fonts (LinoTypeCollection. Evergreen Telugu Mp3 Songs Download. Typeface handbook, Eschborn 1992, p. Technology: Signs and screens Typographers deal with readability and legibility problems; several parameters such as line spacing, character spacing or tracking can be adjusted to improve text in captions, headlines on posters, or instructions to be read from far away.

But there are exceptional challenges where typography hits a glass ceiling and changes to the typeface itself need to be made. When a signage system is backlit, type will be outshone; even the sharpest edges will blur and appear out of focus. So if type is sharp in one application, but the same type appears round in another environment, we are losing control and thus have a problem, as both cases may not be recognized as one brand. The solution to this problem is a typeface that is equipped with round shapes and corners in the first place. In the end the result is honest: what you see is what you get.